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Reason 48 - Your Real Estate Agent Helps You With Your Marketing Efforts
Effective marketing, product visibility, and strong branding campaign are among the few universal tools to get into gain interest to the market. Creating enormous number of attractive and colorful flyers to be distributed in locations where high consumer traffic is present will provide you good advantage to get interest buyers for your property.
Locations, like shopping malls, squares, mosques, temples, churches, bus and railway stations, airport and other public places are good areas for distribution.
However, before getting into a massive flyer distribution campaign, prioritize the kind of consumers you are targeting. Consider also some courtesy moves that your flyer distributors should practice during the distribution event.
Any negative approach will defeat the purpose of marketing your property. Careful feasibility study is recommended on this action to determine the right location, right approach, and hitting the right market.
Careless approach in the distribution of your flyers may create negative impact on your product. This will dampen the good result you are trying to get out of this action.
On the other hand, aside from distributing flyers in the public areas, there are now numerous options how to expand your market reach. Putting an advertisement on TV stations and newspapers are proven to be effective too. Billboards and other advertising channels like Internet are also some of the alternative media nowadays.
You can also try the direct promotion on Internet via distributing soft-copy of your flyers through e-mail. Growing number of people now have their personal email account, and you are assured that they get to see your flyer. This approach is considered as cost efficient marketing campaign.
In making soft-copy flyer distribution through e-mail, consider these important benefits:
Fast: Email is the fastest way to deliver a message. Besides, you are not bound or limited by distance, as you can reach your targeted market across the world. Response is expected as this one of the most convenient ways for customers to reply.
Cost effective: Sending soft copies via Email doesn’t limit you to space, yet it allows you to elaborately post pictures of your property. There is no need to hire a web designer, as this can be done easily by you, according to your reference and style.
Easy progress-tracking: Sending your marketing collaterals through email provides the easiest way to track the number and personality of the recipients. You can easily send them follow-up or establish communication with them.
Buy, Sell, Rent, Invest, In Singapore
Billy Chen
CEA Registration Number : R029372I
Tel: (+65) 88689999
Fax: (+65) 64021826
billy@billychen71.com
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